The Situationists

 "The Situationists, or Situs, were the first revolutionary group to analyse capitalism in its current consumerist form. Then as now, in the West most workers were not desperately poor, toiling 12 hours a day in factories and mines (workers' struggles over the previous 150 years saw to that) but the poverty of everyday life had never been greater. Workers were not beaten down with savage repression, so much as with illusions in empty consumer goods, or spectacles, which were imbued by culture and marketing with characteristics they don’t really possess. For example, that purchasing this or that gadget or brand of shoes will make your life complete, or make your sad life like that of the celebrities and models culture shows us."

The Situationists